We are all subject to little nudges every day, for example through the layout of a supermarket display or the wording of a letter. Nudging targets the many small, unconscious, automatic decisions we all make, all the time. Small nudges applied appropriately, can increase revenue and influence our tenant’s choices, often at little cost.
This course is ideal for anyone involved in tenant engagement, service delivery, or policy development who wants to encourage better outcomes through subtle, ethical behavioural prompts. These techniques can be used to address challenges specific to community housing providers by:
