DESCRIPTION
We are all subject to little nudges every day, for example through the layout of a supermarket display or the wording of a letter. Nudging targets the many small, unconscious, automatic decisions we all make, all the time.
Small nudges applied appropriately, can increase revenue and influence our tenant’s choices, often at little cost.
This course is ideal for anyone involved in tenant engagement, service delivery, or policy development who wants to encourage better outcomes through subtle, ethical behavioural prompts. These techniques can be used to address challenges specific to community housing providers by:
- Improving rent collection and arrears recovery rates
- Preventing rent debt
- Increasing customer engagement
- Encouraging self-service
- Changing service culture
- Directing resources to areas where efforts can have greatest impact
COURSE OBJECTIVES
By the end of this course, you will be able to:
- Describe the core principles of nudge theory and behavioural insights
- Identify ways nudges are already being used in housing and social services
- Apply the EAST framework (Easy, Attractive, Social, Timely) to improve tenant communications and service design
- Evaluate opportunities to introduce low-cost, high-impact nudges in your own role or organisation
- Understand the ethical considerations when applying behavioural insights in practice
DURATION
This eLearning takes less than two hours to complete.
